MARKETING STRATEGY EMPLOYED BY TOBACCO COMPANY AND THE PROSPECTS FOR GROWTH

MARKETING STRATEGY EMPLOYED BY TOBACCO COMPANY AND THE PROSPECTS FOR GROWTH ABSTRACT   This research work is primarily concerned with the phenomenon of marketing strategies employed by Tobacco Companies and the prospects for their growth. A case study of the British American Tobacco Zaria, was undertaken with a view towards taking a critical analysis of … Read more

MARKET PENETRATION STRATEGY AS A MEANS OF ENTERING THE NIGERIAN TELECOMMUNICATION A STUDY OF MOBILE TELECOMMUNICATION NETWORK (MTN)

MARKET PENETRATION STRATEGY AS A MEANS OF ENTERING THE NIGERIAN TELECOMMUNICATION A STUDY OF MOBILE TELECOMMUNICATION NETWORK (MTN) Abstract The research work examined Market Penetration Strategies as Means of Entering the Nigerian telecommunication Market, a study of MTN Nigeria.   The study is designed to examine more critically issues where the business formulate its growth … Read more

FINANCING SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) BY COMMERCIAL BANKS IN NIGERIA

FINANCING SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) BY COMMERCIAL BANKS IN NIGERIA. A CASE STUDY OF UNION BANK OF NIGERIA ABSTRACT   The critical causes on why financing small and medium scale industries by commercial banks in Nigeria have not been very effective were evaluated. Not only are the SMEs starved with financial back-up, they … Read more

NIGERIAN FOREIGN POLICY IN THE 21ST CENTURY: AN ANALYSIS OF THE OBASANJO CIVILIAN ADMINISTRATION

NIGERIAN FOREIGN POLICY IN THE 21ST CENTURY: AN ANALYSIS OF THE OBASANJO CIVILIAN ADMINISTRATION   CHAPTER ONE 1.1 INTRODUCTION             The economic diplomacy of President Obasanjo between 1999 and 2003 was dictated by the mood of the international community and the general state of African economies. President Obasanjo’s economic programmes are hinged on the neo-liberal … Read more

RURAL POVERTY AND THE CHALLENGES OF LOCAL GOVERNMENT IN NATIONAL DEVELOPMENT IN NIGERIA

RURAL POVERTY AND THE CHALLENGES OF LOCAL GOVERNMENT IN NATIONAL DEVELOPMENT IN NIGERIA; A STUDY OF ABOH MBAISE LOCAL GOVERNMENT AREA OF IMO STATE CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY: The pride of any government is the attainment of higher value level of development in such a way that its citizens would derive natural … Read more

THE EFFECTS OF OIL JOINT VENTURE PARTNERSHIPS ON ENFORCEMENT OF ZERO-GAS FLARING POLICY IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1.      Background to the Study Oil is the mainstay of the Nigerian economy such that the national budget is benchmarked on the price of oil in the international market and quantity of oil to be produced and exported. The fact that Nigerian budget is based on the expected revenue from oil demonstrates … Read more

ANALYSIS OF LOCAL GOVERNMENT LEGISLATIVE COUNCIL AND ACCOUNTABILITY IN NIGERIA

ANALYSIS OF LOCAL GOVERNMENT LEGISLATIVE COUNCIL AND ACCOUNTABILITY IN NIGERIA’S LOCAL GOVERNMENT SYSTEM: THE CASE OF IMO STATE ABSTRACT This study investigated the Local Government Legislative Council and Accountability in Nigeria’s local Government system with focus on Imo state. It utilized the qualitative and quantitative methods in data collection and analysis; with the theory of … Read more

DEMOCRACY AND ECONOMIC DEVELOPMENT IN NIGERIA

DEMOCRACY AND ECONOMIC DEVELOPMENT IN NIGERIA, 1999 – 2007 ABSTRACT   Democracy and development are both highly contested concepts. Similarly, the interface between both concepts is also a subject of contestation. On the one hand are neoliberal theorists who believe that liberal democracy is essential, in fact a desideratum for economic development and human security … Read more

IMPACT OF MILLENNIUM DEVELOPMENT GOALS (MDGS) AND POVERTY REDUCTION IN NIGERIA

IMPACT OF MILLENNIUM DEVELOPMENT GOALS (MDGS) AND POVERTY REDUCTION IN ANAMBRA STATE, NIGERIA, 2006-2015. Abstract This study has critically examined the Millennium Development Goals and poverty reduction in Anambra State, Nigeria. Specifically, the study examined how lack of good governance in the management of Millennium Development Goals funds undermined poverty reduction in Anambra State, and … Read more

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