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AN ASSESSMENT OF THE AVAILABILITY OF REQUISITE RESOURCES FOR EFFECTIVE TEACHING AND LEARNING OF ACCOUNTING IN SENIOR SECONDARY

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Accounting is one of the vocational subjects offered at the senior secondary education level in Nigeria. Asaolu (2002) defined financial accounting as the process of recording,...

CELEBRITY ENDORSEMENT AND CONSUMER PURCHASE INTENTION OF AIRTEL CUSTOMERS

ABSTRACT   Celebrities are the personalities that are well known in public either because of their credibility or of their attractiveness or both of these. To leverage this, advertisers use celebrities in their advertisement...

BRANDING STRATEGY FOR EFFECTIVE AGRICULTURAL MARKETING IN NIGERIA

BRANDING STRATEGY FOR EFFECTIVE AGRICULTURAL MARKETING IN NIGERIA ABSTRACT Branding strategies have become an accepted part of marketing activity and it is the norm for manufactured and processed food products to be offered to...

CONFLICT MANAGEMENT FOR EFFECTIVE PERFORMANCE IN AN ORGANIZATION

CONFLICT MANAGEMENT FOR EFFECTIVE PERFORMANCE IN AN ORGANIZATION CHAPTER ONE INTRODUCTION 1.1       Background to the Study Organization is an identifiable social entity whose members pursue multiple goals collectively. The pursuance of these goals is...

THE UNIQUENESS AND IMPACT OF COMMERCIAL BANK LENDING ON THE GROWTH OF SMALL-SCALE INDUSTRIES

ABSTRACT This work desires because of the need to know the importance of impact of Commercial Bank lending to small-scale industries both internal and external. The chapters one of this works lead us to...

THE STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODUCTS IN IMO STATE (A STUDY OF JORDAN PRODUCT IN OWERRI MUNICIPAL)

ABSTRACT This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of the requirement for the award of Higher National Diploma...

THE ROLE OF WOMEN ENTREPRENEUR IN BUSINESS DEVELOPMENT IN NIGERIA (A CASE STUDY OF SELECTED BUSINESS IN OWERRI MUNICIPAL)

CHAPTER ONE 1.1  INTRODUCTION BACKGROUND OF THE STUDY          The real exchange rate and Nigeria agricultural exports-one of the most dramatic events in Nigeria over the past decade was devaluation of the Nigeria naira...

THE ROLE OF ROAD TRANSPORT NETWORK IN THE MARKETING OF AGRICULTURAL PRODUCT (A CASE STUDY OF IVO LOCAL GOVERNMENT AREA EBONYI STATE)

CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen...

THE ROLE OF NEGOTIATION IN ATTAINING PURCHASING OBJECTIVES (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC OWERRI (A CASE STUDY OF AWOMMA PLC ENUGU, ENUGU STATE.)

BACKGROUND OF THE STUDY Mobile producing Nigeria united (MPN) is the second largest oil producer in Nigeria. It started operation in the country in 1955 as Mobil exploration. In June 16, 1969, mobile producing...

THE ROLE OF CUSTOMER RELATIONSHIP IN OFFICE TECHNOLOGY MANAGEMENT (OTM)

ABSTRACT Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in...