FACEBOOK POLITICAL CAMPAIGN AND ITS EFFECT ON THE 2019 GOVERNORSHIP ELECTION IN EBONYI STATE

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Contents

Abstract

This study was carried out to investigate Facebook political campaign and its effect on the 2019 general election in Ebonyi State. The general objective of the study was to find out whether Facebook political campaign has effect on the result of the 2019 governorship election in Ebonyi State. The study was anchored on the theory of Uses and Gratification. The survey method, stratified and simple random sampling techniques were employed to administer questionnaire and gather data on a sample size of 400 respondents. Consequently, the findings revealed that the Facebook political campaign did not influence the 2019  governorship election in Ebonyi state. Based on this, the following recommendation among others was recommended that Facebook social networking site should be regulated to ensure that users are not bullied or abuse for expressing their political views.

 

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