COMPARATIVE ANALYSIS OF THE CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAMMES OF MASTERS ENERGY AND SC INDUSTRIAL GAS MANUFACTURERS LIMITED, PORT HARCOURT TABLE OF CONTENTS Title Page i Approval Page ii Certification Page iii Dedication iv Acknowledgements v Table of Contents vi List of Tables viii Abstract x CHAPTER ONE: … Read more
COMPARATIVE ANALYSIS OF AUDIENCE PERCEPTION OF GLOBE FM (98.5) AND BAUCHI RADIO CORPORATION’S (BRC) POLITICAL PROGRAMMES DURING THE 2015 PRESIDENTIAL ELECTION IN NIGERIA ABSTRACT This study investigated the public perception of radio political programmes of Globe FM and Bauchi Radio Corporation (BRC). The research method used in this study was survey while questionnaire was the … Read more
ANALYSIS OF THE PERFORMANCE OF MASS MEDIA IN THE DEVELOPMENT OF THE NIGER DELTA REGION OF NIGERIA ABSTRACT Over the years, the oil-producing areas of the Niger Delta have been engulfed in series of crises which is a major challenge to the development of the region. Efforts have been made to restore peace and … Read more
AN EVALUATION OF THE USE OF INTERACTIVE RADIO INSTRUCTION STRATEGY IN EDUCATING NOMADIC CHILDREN IN NORTHERN NIGERIA. TABLE OF CONTENTS Title Page i Certification ii Dedication iii Acknowledgements iv Table of Content v Abstract vii CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1 1.2 Statement of the Research Problem … Read more
AN EVALUATION OF THE EFFICIENCY OF ORGANIZATIONAL COMMUNICATION STRATEGIES ON POWER HOLDING COMPANY OF NIGERIA, ENUGU ZONAL OFFICE Abstract This work evaluated the efficiency of organizational communication strategies on Power Holding Company of Nigeria, Enugu zonal office. It was anchored on the word of month and agenda-setting theory. The population of the study was drawn … Read more
AN EVALUATION OF THE CORPORATE COMMUNICATION STRATEGIES OF THE FEDERAL ROAD SAFETY CORPS (FRSC) IN BUILDING ITS IMAGE IN ENUGU STATE. ABSTRACT This study evaluates the corporate communication strategies of FRSC in building its image. The study was built on Frank Jefkin’s transfer process model and the image restoration theory. Using survey research design, the … Read more
AN EVALUATION OF GLO SPONSORSHIP OF NIGERIA PROFESSIONAL FOOTBALL LEAGUE ABSTRACT This study evaluates the event sponsorship of the Glo Nigeria Professional Football League. The study was based on the event management operations model. Using a survey research design, the study sampled 396 respondents from a population of over sixteen million residents of southeast Nigeria. … Read more
AN ANALYSIS OF PUBLIC PERCEPTION OF THE USE OF CELEBRITIES IN BILLBOARD ADVERTISING IN SOUTHERN NIGERIA ABSTRACT This work was aimed to discover Public Perception of the use of celebrities in Billboard Advertising in Southern Nigeria. In pursuit of the objectives of the study, four research questions were formulated as a guide to this study. … Read more
Abstract Studies have revealed divergent views on corporate social responsibility (CSR), especially, with regard to its meaning and the way it is practiced by organisations around the globe. Meanwhile, while a lot of studies have been done to reveal how CSR is understood and practiced in the developed world, not much is known on … Read more
CHAPTER ONE INTRODUCTION Background of the Study The phenomenal growth in mass media channels have led to an expansion of the roles it could play in various areas apart from performing the functions of providing information, influencing public opinion, social attitudes, entertainment and bringing about greater social integration. In contemporary times, the media play important … Read more