School project topic THE EFFECTIVE COMMUNICATION, A TOOL FOR THE ACHIEVEMENT OF ADMINISTRATION GOALS IN AN ORGANIZATION: A CASE STUDY OF OYI LOCAL GOVERNMENT AREA » School Project Topics

THE EFFECTIVE COMMUNICATION, A TOOL FOR THE ACHIEVEMENT OF ADMINISTRATION GOALS IN AN ORGANIZATION: A CASE STUDY OF OYI LOCAL GOVERNMENT AREA

TABLE OF CONTENTS
Title i
Approval ii
Dedication iii
Acknowledgements iv
Table of contents vii
Abstract viii
Chapter one
1.1 Background of the study 10
1.2 Statement of the problem 11
1.3 Purpose of the study 12
1.4 Significance of the study 13
1.5 Research questions 14
1.6 Scope / Delimitation of the study 14
1.7 Definition of terms 17
Chapter two
Literature review 20
– Conceptual framework 38
– Theoretical framework 39
– Empirical review 42
Chapter three
Research methodology 43
3.1 Design of the study 43
3.2 Area of the study 43
3.3 Population of the study 44
3.4 Sample of the study 45
3.5 Instrument for data collection 45
3.6 Validation of the instrument 46
3.7 Distribution and retrieval of the instrument 46
3.8 Method of data analysis 46
Chapter four
Presentation of data and analysis 47
Research questions 53
Chapter five
5.1 Summary of findings 54
5.2 Conclusion 58
5.3 Recommendations 59
5.4 Limitation of the study 60
5.5 Suggestions for further research 60
References 61
Appendix 64

ABSTRACT
Effective communication in any organisation, regardless of its type and size remains critical, to the achievement of organisational objectives.This is more so, when any break communication will result in chase, misunderstanding and conflict. Bank PHB Plc lays great emphasis on the oral and written communication for the successful accomplishment of its goals and objectives. The objectives of this study therefore are; to find out different methods and channels of communication and how these can best be used in achieving organisational goals. It was to also find out the barriers and problems of communication and hour they can be solved. Consequent upon which, some recommendations were to be made on how organisations can improve their system of communication for optimum performance and higher productivity. The study adopted the descriptive method through structured means. The sute collected for this study were qualitative therefore, the research relied on descriptive analysis. A summary of the findings indicate that effective communication, is an important factor for any organisation, that wants to achieve its objectives. While it was also discovered that ineffective communication could led to difficulties such a break down in communication low moral, industrial conflict and low productivity.

CHAPTER ONE
INTRODUCTION
Communication is the act of transferring information from one person to another; it could also be means of transmitting and conveying of ideas, attitudes, view and opinions from person to person, generation to generation. Communication to avery large audience, and vice versa.
Social organization cannot survive without communication. You can imagine what the situation will be like if you gather people together and cannot communicate to them; the situation will be quite uncontrollable. Irrespective of how poor or rich and organization is, there exist some spectrum of communication, in all without it no organisation. It is so vital that without it, no organisation can succeed. Infact, communication is indispensable to human existence because one must need to communicate with people around him to share ideas, experience and feelings. An organization where channels of communication, or where it is not working well should need it or have the already existing ones reinforced the employers would like the feelings of the employee, customers and the general public communication to help streamline action and activities in the organization. The employees, mere especially would like to know the objectives of the organization in which they are working for. They will affect them are about to be affective. They will also like to know what is expected of them in the organization, to abide the rules and regulation sand to make know to the organization their feeling, decisive, aspiration and efforts. The will also like to be recognize by other members of the organization especially management. An organization is deemed a goodone when its objectives are derived from those of its members and this can only be achieved by establishing an effective, hence is well informed of the organizational plans and given at same time the chance to make own contributions to the advantage of the management and its entity.
Every organization has a definite objective which is strives to achieve and live up to. For instance, legal institutions at their various levels aim at turning out good, disciplined and well behaved citizens for the country social, economic and political development, police and other law enforcement agencies have the objective of curbing and suspension of deviant behaviours and to bring order to sanity.
1. The society – business organizations are set up for the provision of goods and service the people at the minimum cost and minimum profit. Educational institution, at their various levels aim at turning out literate citizens with high level manpower for the country social, economic and political development, voluntary and religious organizations like the red – cross boys – scouts, girls guides, boys brigade and girls brigades and various churches areset up moral instrument, character moulding and offering humanitarian services to the needy.
According to Ukeku (1983: 20) human resources are the most important tools of every organization, since without them, other resources cannot operate.
These personnel who are the vehicles through which organizational objectives are attained have to be property managed for effective performance, Aenyer (1970:20), it is concerned with the direction and control of an organization it involves planning and direction of work of others.
These managerial functions cannot be successfully executed in the absence of communication. It is particularly, important in the function of directing and leading. It is only when people can open up and burst each other with a share of their true self. Hence, communication is the life wire of the organization.
2. Communication function – is the means by which organization, activity is unified, social inputs are fed into organization, behaviour is modified changes are effect information is made productive and goals are achieved. A personnel officer or a superior officer engages in communication with an individual with the purpose of changing his behaviour. Hemay have discipline or corrective objective in counselling situation which has emotional content the superior should listened empathically to the employees or subordinates, empathy means putting oneself in somebody else shoes or place and emotions. Empathetic listening is therefore a part of two way communication. The subordinate must have the opportunity to express himself and it is only when he has made himself know that the superior will know where to assist him.
Communication is essential for both internal and external functioning of enterprises. Its needs internally, includes integrating the management function to development plans for their achievement to organise human and material resource for maximum productivity and above all to create the conductive atmosphere for effective and efficient organizational performance. External communication is also vital for every organization in order to achieve success. It is through information exchange that manager do know the needs of their numerous customers both consumers and suppliers legal and community requirement, condition s in the labour market, new product line expectations, plans and strengthen plans for business trend innovations.
No organization be it military, business, religious and even government can succeed without external interaction and influence which is only possible through communication.
Brow (1985:116) stressed that communication is the process of transmitting ideas and thoughts from one person to another for the purpose of creating ideas and thoughts from one person to another for the purpose of creating understanding in the thinking of the person receiving the information.
This emphasis on understanding focuses attention on the importance of communication for effective organizational performance.
Anker (1978:102) stated that information is the manager’s main tool since; he does not “handle” people but motivate, guide and directly them to perform in conformity with the desired goals. The manager’s only tool to do this language charts gestures and other movements.
Whatever method that is applied, the important thing is understanding by the receiver for the necessary action no matter the manager’s job, his effectiveness depends on his ability to speak and to write clear enough to get his thinking across to other people as well as understanding what other people are after. Managers should aim at organizing and co-ordinating human and material resources of his organization into an effective and efficient wording unit and to achieve this, he must spend a good percentage of his time on communication. It is only when human and material elements of an organization are harnessed into a united whole that the organization objective can be achieved through effective performance.
In spite of the importance of communication for effective organizational performance, many business organizations in Nigeria to day pay no attention to it.in the office, most of the flies are labelled confidential with the result that those who are supposed to u utilize the information for effective performance are denied access to the fact. How can an organization MEMBER PERFORM CREDITABLE WELL WHEN HE IS NOT? When can an organisation member know when he is contravening the rules and regulation if his organization when on-one has cared to make such known to him/ how can such an organisation expects to succeed or achieve its objective of those with whom and through whom it wished to achieve its objectives are not aware of “while” indolence, stricks and sick reports abound in public office,stricks and the likes occur more frequently as a result of poor and ineffective communication between the management and members of the organization. None of these in any way aids the organization in its efforts to achieve its objectives.in view of this the research hopes that this will help to direct the readers minds towards realising the importance of effective communication in an organization it is various that effective communication minimize misunderstanding and increase mutual understanding trust and selfless services among organization employees.

1.1 Background Of The Study
Oyi local government area is one of the created local governments in the year 1996 by the military administration. The local government, is not insulate from the general leadership, and managerial problems facing the entire country as whole.
It must be remembered that our leadership question has its basic reflection in a necessary, to explain the problem from grass root hence the need to use a particular local example vice versa, oyi: local government area.
1.2 Statement Of Problem

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