THE IMPLICATION OF YORUBA HOME VIDEOS ON SOCIO-CULTURAL AWARENESS OF CHILDREN AND YOUNG PEOPLE IN EKITI STATE

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THE IMPLICATION OF YORUBA HOME VIDEOS ON SOCIO-CULTURAL AWARENESS OF CHILDREN AND YOUNG PEOPLE IN EKITI STATE

This study examines the  implication Of Yoruba Home Videos On Socio-Cultural Awareness Of Children And Young People In Ekiti State.The study shows the reasons for  audience preference of Yoruba home videos, the aspects of the videos that interest them and the extent to which the videos promote their cultural and behavioural values. In determining audience preference of Yoruba home videos, most respondents first indicated that they preferred Yoruba home videos such as Saworo Ide, Jenifa, Jelili, and Alakada. People such as Funke Akindele, Kunle Afolayan, Tunde Kelani, Mercy Aigbe, Afeez Eniola, Kunle Afod and Femi Adebayo dominated their most preferred producers. But Funke Akindele and Odunlade Adekola topped the most preferred actress and actor of the respondents; other less favoured include Toyin Aimakhu, Gabriel Afolayan, Mercy Aigbe, Antar Laniyan, Bukky Wright, Femi Adebayo, Olaniyi Afonja, Lere Paimo, and Jide Kosoko.

The study also indicated that most viewers preferred films that have a combination of both traditional and modern attributes more. This assertion has also been corroborated by some of the interviewees’ preferences for film producers. For instance, one interviewee said:

I am not a big fan of Yoruba home videos. But I watch Kunle Afolayan and Mainframe movies. Another interviewee supported this preference by saying,…I prefer the ones by Tunde Kelani, Funke Akindele and Kunle Afolayan…(A prominent movie audience) These mentioned Yoruba films’ producers and actors are known to have acted in and produced films that possess traditional and modern attributes before. This could allude to the reason why majority of the respondents gave preference to this type of Yoruba home videos. Even majority affirmed that the reasons for watching the preferred Yoruba films include entertainment, cultural value, social integration and personal identity. This shows that Yoruba films’ promotion of cultural values, social integration and personal identity through entertainment establishes the major reasons that people watch these films