THE IMPORTANCE OF CORPORATE BRANDING IN NIGERIAN’S ECONOMY (A STUDY OF EMENITE LIMITED, ENUGU) A PROJECT SUBMITTED
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Creating a corporate image or identity is one of the most important undertakings of a company today. The image of any corporation helps determine that corporation’s customers. Bernstein (1998) points out “even if a company chooses not to communicate, its audience will still form an opinion of … Read more