CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Creating a corporate image or identity is one of the most important undertakings of a company today. The image of any corporation helps determine that corporation’s customers. Bernstein (1998) points out “even if a company chooses not to communicate, its audience will still form an opinion of … Read more
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY As the name implies, corporate planning involves planning for an organization as a whole. It is a systematic approach to strategic decision making. Corporate planning indicated a holistic approach for winning the goals of any organization. In general, planning is a management system, a process of allocating, … Read more
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Corporate governance are processes and structures by which business and affairs of an institution are directed and managed in order to improve long term shareholder value by enhancing corporate performance and accountability, while taking into consideration the interest of other shareholder. Corporate governance is building credibility, … Read more
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY There has been a source of controversy about Multinational Corporation over the years. Tatum (2010) holds that a typical multinational corporation (MNC) normally functions with a headquarters that is based in one country, while other facilities are based in other countries. In some perspective a multinational corporation … Read more
CHAPTER ONE INTRODUCTION Background of the Study The earliest author to support and accept the benefits of succession planning was Henry Fayol. As the managing director of a large coal mine in France, Fayol became fascinated by the practice of management, and mapped out the principles for effective organizations through his fourteen principles of … Read more
TABLE OF CONTENT Title page … … … … … .. … … … i Certification … … … … … .. … … … ii Dedication … … … … … .. … … … iii Acknowledgement … … … … … .. … … iv Table of content … … … … … … Read more