AN EVALUATION OF SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMMUNICATION INDUSTRY. (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK NIGERIA LIMITED ABA)

ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection … Read more

AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER POINT PLC.

ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their customer needs and go satisfy them profitability . these research work made us to understand the extent of which information system have … Read more

AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM” (A CASE STUDY OF FAN MILK (NIG) PLC OWERRI)

ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi-Square distributing technique was used as statistical tool in analyzing the data collected from the field. In the course of carrying out this research, … Read more

AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER POINT PLC.)

ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their customer needs and go satisfy them profitability . these research work made us to understand the extent of which information system have … Read more

A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY (A CASE STUDY OF CONSOLIDATEN BERWERIES PLC)

ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a case study has been painstaking and systematically surveyed and analyzed by the researcher. As mentioned in the statement of purpose under chapter one, the main … Read more

A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE (A CASE STUDY OF CUMSUMERS IN OWERRI MUNICIPLE COUNCIL)

CHAPTER ONE INTRODUCTION   1.0  BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of business which states that the customer want-satisfaction is the economic and social justification for … Read more

AN APPRAISAL OF THE APPLICATION OF ALTERNATIVE DISPUTE RESOLUTION METHODS TO MARRIAGE DISPUTES

Abstract Marriage is a union entered into by two parties in every jurisdiction i. e, marriage is a universal occurrence. Although the legal process involved (either in formality or requirement) varies from one jurisdiction to another, marriage is often characterized by disputes which range from divorce to custody of children, maintenance e. t. c. Marriage, … Read more

APPLICABILITY OF NATURAL LAW PRINCIPLES TO THE LAW OF NEGLIGENCE IN NIGERIA. AN APPRAISAL.

  The essence of creation of man in any environment is to interact, relate and have dealings with each other, in these relationships, certain level of moral standards is expected to be maintained which has necessitated the need for a guiding of conduct.Hence, the introduction of the law which is regarded as rules, and principles … Read more

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