Factors Influencing Impulsive Buying Behaviour in Nigerian Market Environment
Abstract
The impulsive buying behaviour is a common trend in today’s market environment. Impulsive buying behaviour is an urge or temptation to purchase a product...
AN ASSESSMENT OF THE AVAILABILITY OF REQUISITE RESOURCES FOR EFFECTIVE TEACHING AND LEARNING OF...
CHAPTER ONE
INTRODUCTION
1.1 Background to the Study
Accounting is one of the vocational subjects offered at the senior secondary education level in Nigeria. Asaolu (2002) defined...
CELEBRITY ENDORSEMENT AND CONSUMER PURCHASE INTENTION OF AIRTEL CUSTOMERS
ABSTRACT
Celebrities are the personalities that are well known in public either because of their credibility or of their attractiveness or both of these. To...
BRANDING STRATEGY FOR EFFECTIVE AGRICULTURAL MARKETING IN NIGERIA
BRANDING STRATEGY FOR EFFECTIVE AGRICULTURAL MARKETING IN NIGERIA
ABSTRACT
Branding strategies have become an accepted part of marketing activity and it is the norm for manufactured...
CONFLICT MANAGEMENT FOR EFFECTIVE PERFORMANCE IN AN ORGANIZATION
CONFLICT MANAGEMENT FOR EFFECTIVE PERFORMANCE IN AN ORGANIZATION
CHAPTER ONE
INTRODUCTION
1.1 Background to the Study
Organization is an identifiable social entity whose members pursue multiple goals collectively....
THE UNIQUENESS AND IMPACT OF COMMERCIAL BANK LENDING ON THE GROWTH OF SMALL-SCALE INDUSTRIES
ABSTRACT
This work desires because of the need to know the importance of impact of Commercial Bank lending to small-scale industries both internal and external....
THE STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODUCTS...
ABSTRACT
This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of...
THE ROLE OF WOMEN ENTREPRENEUR IN BUSINESS DEVELOPMENT IN NIGERIA (A CASE STUDY...
CHAPTER ONE
1.1 INTRODUCTION
BACKGROUND OF THE STUDY
The real exchange rate and Nigeria agricultural exports-one of the most dramatic events in Nigeria over the...
THE ROLE OF ROAD TRANSPORT NETWORK IN THE MARKETING OF AGRICULTURAL PRODUCT (A CASE...
CHAPTER ONE
1.0 INTRODUCTION
The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It...
THE ROLE OF NEGOTIATION IN ATTAINING PURCHASING OBJECTIVES (A CASE STUDY OF NIGERIA...
BACKGROUND OF THE STUDY
Mobile producing Nigeria united (MPN) is the second largest oil producer in Nigeria. It started operation in the country in 1955...