Abstract The impulsive buying behaviour is a common trend in today’s market environment. Impulsive buying behaviour is an urge or temptation to purchase a product or service with no consideration of the consequence of the purchase. Controlling impulsive buying behaviour is essential to improving an individual’s psychological well-being. On the other hand, stimulating impulse buying … Read more
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Accounting is one of the vocational subjects offered at the senior secondary education level in Nigeria. Asaolu (2002) defined financial accounting as the process of recording, classifying, selecting, measuring, interpreting, summarizing and reporting financial data of an organization to the users for objective assessment and decision making. … Read more
ABSTRACT Celebrities are the personalities that are well known in public either because of their credibility or of their attractiveness or both of these. To leverage this, advertisers use celebrities in their advertisement to increase the effectiveness and heighten the credibility of commercials. The effectiveness of celebrities under any endorsement arrangement would depend on … Read more
BRANDING STRATEGY FOR EFFECTIVE AGRICULTURAL MARKETING IN NIGERIA ABSTRACT Branding strategies have become an accepted part of marketing activity and it is the norm for manufactured and processed food products to be offered to consumers as branded products. However, as any vigilant consumer would have noticed, there is still a wide range of agricultural products … Read more
CONFLICT MANAGEMENT FOR EFFECTIVE PERFORMANCE IN AN ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 Background to the Study Organization is an identifiable social entity whose members pursue multiple goals collectively. The pursuance of these goals is done side by side with their personal goals and aspirations through their coordinated activities and relationships. Hence, organization has people, materials … Read more
ABSTRACT This work desires because of the need to know the importance of impact of Commercial Bank lending to small-scale industries both internal and external. The chapters one of this works lead us to the introduction of this work, the definition of small—scale and its instruments. They role the play and the Commercial lending securities. … Read more
ABSTRACT This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of the requirement for the award of Higher National Diploma (HND) in marketing school of business and management technology, federal polytechnic Nekede Owerri Imo State. I cannot say for sure that … Read more
CHAPTER ONE 1.1 INTRODUCTION BACKGROUND OF THE STUDY The real exchange rate and Nigeria agricultural exports-one of the most dramatic events in Nigeria over the past decade was devaluation of the Nigeria naira with adoption of a structural adjustment programme (SAP) in 1986. A cardinal objective of the SAP was the restructuring of the … Read more
CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the other hand, problems relating to rural inaccessibility have continued to plague the world, … Read more
BACKGROUND OF THE STUDY Mobile producing Nigeria united (MPN) is the second largest oil producer in Nigeria. It started operation in the country in 1955 as Mobil exploration. In June 16, 1969, mobile producing Nigeria limited (MPN).MPN began producing crude oil on February 15, 1970 in The offshore area of the eastern region. The areas … Read more