This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of the requirement for the award of Higher National Diploma (HND) in marketing school of business and management technology, federal polytechnic Nekede Owerri Imo State. I cannot say for sure that this is the first write up, be it in term paper, project, etc. But am convinced that I have done a good work with the use of many organization in Owerri municipal.
The topic is very vast that no one can claim that he treated it in all ramification. I have only tried to pierce through the vital points of the topic relevant to the investigation I have made.
The researcher went into the modern method of advertising, the advertising media and various vehicles by which advertiser convey their messages to target groups of prospects.
In chapter one which is the introductory chapter, the researcher discussed part of the above. In chapter two which is literature review, discussed characteristics of radio advertising, advantages and disadvantage of advertising etc.
Chapter three and four centered in research methodology that is the way the research is been carried and data analysis and presentation.
TABLE OF CONTENT
Table of content
- Background of the study
- Statement of problems
- Objective of the study
- Scope of the study
- Research questions
- Research hypothesis
- Significance of the study
- Limitation of the study
- Definition of terms
2.0 Literature review
- Characteristics of radio advertising
- Advantages of radio advertising
- Disadvantages of radio advertising
- Cost of radio advertising
- The role of advertising agencies
- Advertising media
- Media selection
- Evaluation of radio advertising effectiveness.
3.0 Research methodology
- Research design
- Sources of data
- Population and sample size
- Sampling techniques
- Determination of sample size
- Validity and reliability of measuring instrument
- Questionnaires distribution
- Method of data analysis
4.0 Presentation and analysis of data
- Analysis of questionnaire distribution to consumers
- Analysis of data
- Test of hypothesis
5.0 Summary of findings, conclusion and recommendations
- Summary of findings