AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGES (A STUDY OF “ALWAYS ULTRA” COMMERCIALS) IN ENUGU METROPOLIS
Abstract This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaires shows that the audience especially those in Enugu metropolis, now have positive perception of female models … Read more