MARKETING STRATEGY EMPLOYED BY TOBACCO COMPANY AND THE PROSPECTS FOR GROWTH ABSTRACT This research work is primarily concerned with the phenomenon of marketing strategies employed by Tobacco Companies and the prospects for their growth. A case study of the British American Tobacco Zaria, was undertaken with a view towards taking a critical analysis of … Read more
MARKET PENETRATION STRATEGY AS A MEANS OF ENTERING THE NIGERIAN TELECOMMUNICATION A STUDY OF MOBILE TELECOMMUNICATION NETWORK (MTN) Abstract The research work examined Market Penetration Strategies as Means of Entering the Nigerian telecommunication Market, a study of MTN Nigeria. The study is designed to examine more critically issues where the business formulate its growth … Read more
FINANCING SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) BY COMMERCIAL BANKS IN NIGERIA. A CASE STUDY OF UNION BANK OF NIGERIA ABSTRACT The critical causes on why financing small and medium scale industries by commercial banks in Nigeria have not been very effective were evaluated. Not only are the SMEs starved with financial back-up, they … Read more
CHAPTER ONE/1.1 INTRODUCTION Globalization is one of the major phenomena of our times and its scope is very extensive and versatile affecting factors such as economics, political, cultural, lifestyle and most especially sciences and technological advancements The process of globalization is said to include the information technology evolution characterized by advancement in electronics, computers and … Read more
THE IMPACT OF SMALL AND MEDIUM SCALE INDUSTRIES ON THE ECONOMIC GROWTH OF NIGERIA (1986 – 2010) Abstract Small and Medium Scale Industries (SMIs) has proved to be a major intervention in resolving the problems of poverty and unemployment in most developing countries. This study examines the impact of SMIs on Economic Development of … Read more
CONFLICT MANAGEMENT FOR EFFECTIVE PERFORMANCE IN AN ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 Background to the Study Organization is an identifiable social entity whose members pursue multiple goals collectively. The pursuance of these goals is done side by side with their personal goals and aspirations through their coordinated activities and relationships. Hence, organization has people, materials … Read more
TABLE OF CONTENTS Title i Approval ii Dedication iii Acknowledgement iv Table of contents v Abstracts viii CHAPTER 1 INTRODUCTION 1.1 Background of the study 1 1.2 Statement of the problem 4 1.3 Purpose of the study 5 1.4 Significance of the study 6 1.5 Research questions 6 1.6 Scope/delimitation of the study 7 1.7 … Read more
THE STUDY OF MOTIVATION ON EMPLOYEE PERFORMANCE. (A STUDY OF SULEJA LOCAL GOVERNEMNT ADMINISTRATION) NIGER STATE, NIGERIA A RESEARCH PROJECT PRESENTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION SCHOOL OF BUSINES STUDIES FEDERAL POLYTECHNIC OKO, ANAMBRA STATE TABLE OF CONTENTS Title i Approval ii Dedication iii Acknowledgement iv Table of contents … Read more
TABLE OF CONTENTS Title i Approval ii Dedication iii Acknowledgement iv Table of Contents v Abstract vii CHAPTER 1 INTRODUCTION 1 Background of the Study 1 Statement of the Problem 5 Purpose of the Study 7 Significant of the Study 8 Research Questions … Read more
TABLE OF CONTENTS Title i Approval ii Dedication iii Acknowledgement iv Table of contents vi Abstracts ix CHAPTER 1 INTRODUCTION 1.1 Background of the study 1 1.2 Statement of the problem 6 1.3 Purpose of the study 8 1.4 Significance of the study 9 1.5 Research questions 10 1.6 Scope/delimitation of the study 11 1.7 … Read more