THE IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA (A CASE STUDY OF IMO STATE METROPOLIS)

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TABLE OF CONTENT
Title page – – – – – – – – -i
Approval page – – – – – – – -ii
Dedication – – – – – – – -iii
Acknowledgement – – – – – – -iv
Abstract – – – – – – – – -v
Table of Content – – – – – – -vi

CHAPTER ONE
1.0. Introduction: – – – – – – -1-2
1.1. Background of the study: — – – – -2-3
1.2. Statement of the problem: – – – -3-5
1.3. Objective of the study: – – – – -5-6
1.4. Research question: – – – – – -6
1.5. Significant of the study: – – – – -7
1.6. Scope of the study:- – – – – -8
1.7. Limitation of the study: – – – – -9
1.8. Definition of terms:- – – – – -9-10
CHAPTER TWO
2.0. Literature review: – – – – – -11
2.1. Introduction: – – – – – – -11-12
2.2. Meaning of road transport on Consumer goods:-13
2.3. Road transportation and agricultural products:-13-19
2.4. Antecedent importance of road transportation -19-21
2.5. Problems of road transportation of consumer goods -21-22
CHAPTER THREE
3.0. Research Methodology: – – – – -23
3.1. Introduction:- – – – – – – -23
3.2. Research Design – – – – – -23-24
3.3. Sources/Methods of Data Collection: – -24-25
3.4. Population and sample size:- – – – -25-28
3.5. Sampling techniques:- – – – – -29
3.6. Validity and reliability of measuring instrument:-29
3.7. Method of data analysis: – — – – -30
CHAPTER FOUR
4.0. Presentation and analysis of data – -31
4.1. Introduction: – – – – – – -31
4.2. Presentation of data:- – – – – -32-40
4.3. Interpretation of results: – – – – -40-41
CHAPTER FIVE
5.0. Summary, conclusion and recommendation -42-42
5.1. Introduction: – – – – – – -43
5.2. Summary of findings: – – – – -43-44
5.3. Conclusion:- – – – – – – -45-46
5.4. Recommendations:- – – – – – -4749
References – – – – – – -50-51
Appendix – – – – – – – -52
Questionnaire – – – – – – -53-56

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