CHAPTER ONE INTRODUCTION 1.1 OVERVIEW It is now a common phenomenon in many Nigerian organizations to see some workers sleeping on their table in the office or indulging in gossips in or outside their offices when there is heaps of work in the office to do. It is also a very common saying nowadays among … Read more
ABSTRACT The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the reality of such misconceptions. Chapter one give insight into the purpose of the study. Literatures … Read more
ABSTRACT This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and define their problems and find appropriate solution to them some … Read more
ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study … Read more
ABSTRACT This research was carried to find out the “marketing of hotel service in Owerri metropolis” using Mac Davos hotel ltd Owerri as our case study. we tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral interviews and questionnaire. … Read more
ABSTRACT This research was carried to find out the “marketing of hotel service in Enugu metropolis” using Mac Davos hotel ltd Enugu as our case study. we tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral interviews and questionnaire. … Read more
ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore the main … Read more
ABSTRACT This project is primarily concerned with the analysis of management of stock in public utility companies with particular reference to the. Distribution and Marketing department of the (PZ PLC). In doing this, the researcher briefly explain some of the general problems facing the stores control functions in many organizations and went on to touch … Read more
ABSTRACT Management in all ramifications has been noted as a critical and indispensable element in all organizations. Nevertheless, public enterprises are in dilemma of some management constraints, which tend to hinder their goals and objectives. Against, the background of the above explication, this research work empirically explored into the management of public enterprises in Nigeria … Read more
ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased market share in competitive industry using NBC Owerri as a case study. The objective which the researcher intended to achieve were as follows, to appraise the current sales force motivational programme of the … Read more