ABSTRACT This project examined the role service delivery in accessing completive advantage in marketing – using specifically Airtel Nigeria Plc. Thus, the project had the following as object (i) to determine what constitutes effective customer service for a typical service – oriented telecoms company like Airtel Nigeria, (ii) to examine the roles that marketing … Read more
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Business firms operate in a society to satisfy individual and social needs through the production of goods and services. Their decisions influence and are influenced by what is happening in the society. The social economic and political institutions that make up a society constitute in a broad … Read more
CHAPTER ONE INTRODUCTION Background of the Study The commencement of the Industrial Revolution is linked to a number of innovations, beginning in the second half of the 18th century. By the 1830s the following gains had been made in important technologies: textile, steam power, iron making, machine tools, chemicals, cement, gas lighting, glass making, paper … Read more
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The end of Second World War witnessed the emergence of revolutionary ideas that swept the African nations as they threw off the colonial yoke. The desire on the part of the new leaders in these countries is to promote rapid economic development coupled with the realization that … Read more
CHAPTER ONE INTRODUCTION Background of the Study The commencement of the Industrial Revolution is linked to a number of innovations, beginning in the second half of the 18th century. By the 1830s the following gains had been made in important technologies: textile, steam power, iron making, machine tools, chemicals, cement, gas lighting, glass making, … Read more