SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC)

  ABSTRACT This project examined the role service delivery in accessing completive advantage in marketing – using specifically Airtel Nigeria Plc. Thus, the project had the following as object (i) to determine what constitutes effective customer service for a typical service – oriented telecoms company like Airtel Nigeria, (ii) to examine the roles that marketing … Read more

PROBLEMS OF RECRUITMENT IN THE NIGERIAN CIVIL SERVICE: (A STUDY OF ANAMBRA STATE)

ABSTRACT This research study probed the problems of recruitment in Nigerian State Civil Service and to determine the extent of utilization and justifying the recruitment policies in recruitment process.  Recruitments as the process of searching for prospective employees and persuading them to apply for employment in the organization. During recruitment only those with the ability … Read more

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