THE IMPACT OF PROMOTIONAL MIX IN THE MAKETING OF AIRLINE SERVICE

CHAPTER ONE /INTRODUCTION 1.1        HISTORICAL BACKGROUND OF THE CASE STUDY In every fact of business, be it profit or nonprofit oriented, the owner of such business concern must focus on techniques to create awareness for its products, services and ideas. For a system of transaction to take place, marketing thus call for more than developing … Read more

THE IMPACT OF MONETARY POLICY IN NIGERIA BANKING INSTITUTION ( A CASE STUDY OF CENTRAL BANK OF NIGERIA OWERRI BRANCH)

INTRODUCTION Monetary policy is a programme of action undertake by the monetary authorities, generally the central bank, to control and regulate the demand for and supply of money with the public and the public and the flow of credit with view to achieving predetermined macroeconomic goals Currently, monetary policy has been taken to be a … Read more

THE IMPACT OF FINANCIAL CONTROL INSTITUTIONS IN PROMOTING FINANCIAL ACCOUNTABILITY IN THE NIGERIA: A STUDY OF IMO STATE UNDER DEMOCRATIC REGIMES

  ABSTRACT Financial matters are so important that they receive constitutional recognition. To avoid abuse, the 1999 Constitution of the Federal Republic of Nigeria, provides a series of checks and balances over public finance by sharing financial responsibilities among the Executive, the legislature and the Office of the Auditor-General. The research sought to evaluate the … Read more

THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA BANKING INDUSTRY (A CASE STUDY OF ZENITH BANK)

  ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper … Read more

THE EVALUATION OF THE OPERATION OF NIGERIAN IMMIGRATION SERVICES IN THE CONTROL AND PREVENTION OF EXOTIC DISEASE IN NIGERIA (A CASE STUDY OF ADALPALM NIGERIAN LTD)

ABSTRACT Although it is now generally acknowledged the operation of Nigeria Immigration service The Nigeria Immigration Service has witnessed series of changes since it was extracted from the Nigeria Police Force in 1958. The issue of poor service in most of our immigration service has become a dilapidating issue in the world. The quest to … Read more

THE EFFECT OF JOB ROTATION ON EMPLOYEES PERFORMANCE (A CASE STUDY OF CONSOLIDATED BREWERIES PLC. AWO-NMAMMA).

ABSTRACT This project tests three possible explanations for why firms adopt job rotation: employee learning (rotation makes employees more versatile), employer learning (through rotation, employers learn more about individual workers’ strengths), and employee motivation (rotation mitigates boredom). Whereas previous studies have examined either establishment characteristics or a single firm’s personnel records, this study merges information … Read more

THE EFFECT OF INFLATION AND INTEREST RATE ON ECONOMIC GROWTH OF NIGERIA (A CASE STUDY OF FIRST BANK)

TABLE OF CONTENT Title page Approval page Dedication Acknowledgement Abstract Table of content CHAPTER ONE 1.0 INTRODUCTION of “the effect of inflation and interest rate on economic growth” 1.1 Statement of problems 1.2 Objective of study 1.3 Research question 1.4 Statement of hypothesis 1.5 Significance of study 1.6 Scope & limitation 1.7 Definition of terms … Read more

THE CHALLENGES OF RATING VALUATION IN NIGERIA (CASE STUDY OF LAGOS STATE )

CHAPTER ONE/ INTRODUCTION 1.1 Background to the Study It was in 1987, in the wake of some well publicized research works by actuaries Hager and Lord that Drivers Jonas first sponsored Investment Property Databank (IPD) to carry out detailed research into valuation accuracy in the United Kingdom. The Royal Institution of Chartered Surveyors (RICS), as … Read more

ROLE OF INTERNAL AUDIT IN BUSSINESS GROWTH (A CASE STUDY OF DIAMOND BANK PLC)

ABSTRACT This study is devoted to assessing the role of internal audit an instrument for improving the business growth. The methodology employed include personal interview, written question and library research, various recommendations were made in a bid to improve the business growth via internal audit. The economy today is known to be characterized by incessant … Read more

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