ACCOUNTING PLANNING AND CONTROL KEY TO EFFECTIVE MANAGEMENT A CASE STUDY OF OWERRI MUNICIPAL

ACCOUNTING PLANNING AND CONTROL KEY TO EFFECTIVE MANAGEMENT A CASE STUDY OF OWERRI MUNICIPAL CHAPTER ONE  INTRODUCTION: The process of managing a business or an organization consists of the basic elements of planning, control and decision making. Planning and control are parts and parcel of   our daily likes. Planning and control of cost and operations … Read more

THE ROLE OF ACCOUNTING INFORMATION IN MANAGEMENT DECISION MAKING (A CASE STUDY OF MAX ALUMINUM COMPANY LIMITED PLC IN OWERRI, IMO STATE)

THE ROLE OF ACCOUNTING INFORMATION IN MANAGEMENT DECISION MAKING (A CASE STUDY OF MAX ALUMINUM COMPANY LIMITED PLC IN OWERRI, IMO STATE) ABSTRACT Information as a life wire of any organization is very vital decision making manufacturing companies take decision concerning Production, pricing and marketing. Consequently, it is vital that relevant, timely, reliable, consistent and … Read more

ACCOUNTING INFORMATION, CONCEPTS AND APPLICATION FOR PLANNING AND DECISION MAKING (ACASE STUDY OF AZ PLC)

ACCOUNTING INFORMATION, CONCEPTS AND APPLICATION FOR PLANNING AND DECISION MAKING (ACASE STUDY OF AZ PLC) CHAPTER ONE GENERAL INTRODUCTION INTRODUCTION Accounting is a body of knowledge which does not have a gingle definition, vicarious and several actions have come up with different definitions which reflects the period in the evolutionary  stages of accounting thoughts during … Read more

A CASH MANAGEMENT IN A SUPPER MARKET STORE. (A CASE STUY OF CASH MANAGEMENT IN A SUPPER MARKET STORE)

A CASH MANAGEMENT IN A SUPPER MARKET STORE. (A CASE STUY OF CASH MANAGEMENT IN A SUPPER MARKET STORE) ABSTRACT The most important resource needed to established and effectively run a business certain cash. A company’s cash requirement are planted out in the form of cash flow statement cash flow statement provides information about cash … Read more

THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY IN IMO STATE (A CASE STUDY OF SACHET WATER FIRMS

ABSTRACT This topic the effect of sales promotion as a tool for achieving customers brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customers satisfaction in the table water industry. However to achieve the goals of the study, the survey research design was used … Read more

THE EFFECT OF PROMOTIONAL MIX MARKETING OF AIRLINE SERVICE IN NIGERIA ( A CASE STUDY OF NIGERIA AIR LINE)

ABSTRACT This research work is centered on the Effect of promotional mix Marketing of Airline services (Nigeria Airline ).promotional mix , of the product are almost everything” Hicks VValdron.  like other promotional techniques (method), informs, Dersuades and reminds. It can change consumers believes, attitudes, images and behaviors. This study is set for find out promotional … Read more

THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES

CHAPTER ONE 1.0  INTRODUCTION The embellishment of business including non profit organization and education services require that, the firms make key decisions. This discussion effect the total marketing programs of the firms simply put the marketing strategy. However one vital are such of decision which demand proper attention is the promotional policies and programmes to … Read more

THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES (A CASE STUDY OF NESTLE NIGERIA PLC)

ABSTRACT Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. the research stated the problems associated with the topic under study, which include the inability of … Read more

THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES (A CASE STUDY OF UNILEVER NIGERIA PLC ABA BRANCH)

ABSTRACT The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state. The objectives were stated to ascertain and evaluate the marketing efforts of product life cycle in the cosmetic and detergent industry. In order to … Read more

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