THE IMPACT OF TOURISM IN ALLEVIATING POVERTY IN NIGERIA (A CASE STUDY OF NEKEDE ZOO OWERRI IMO STATE)

ABSTRACT Tourism is one the largest and fastest growing industries in the world. It is an increasingly important source of income, employment and wealth in many countries. Its rapid expansion has, however, had detrimental environmental (and Scio- cultural) impacts on many regions. In this research I examine the main economic benefits and environmental impacts of … Read more

THE IMPACT OF RAPID INCREASE SALES PROMOTION ACTIVITIES ON THE SALES OF SOFT DRINKS IN NIGERIA)

ABSTRACT Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from customers, middlemen or company’s sales force, t is the name that is applied to special kinds of sales accelerating activities that are not necessary classed as advertising, personal selling. It is considered as special … Read more

THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM (A CASE STUDY OF NIGERIA BREWERIES PLC AWO-OMMAMA IMO STATE

ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which … Read more

THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR INDUSTRY (A CASE STUDY OF ZENITH BANK)

  ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper … Read more

THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH (A CASE STUDY OF PEACOCK PAINTS LIMITED)

  ABSTRACT The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found inappriate timing or context of message exposure and inability to choose right media were problems. The researcher used survey research design; … Read more

THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BANK PLC ABA)

ABSTRACT The need for this study being the impact of new product in commercial bank performance was to introduce the rate at which the introduction of this product is helping the economic development and growth in banking industry in term of employment, income staff utilization and technology and serve as an advisory place to proprietors … Read more

THE IMPACT MARKETING RESEARCH ON THE MARKETING PERFORMANCE OF SOFT DRINK IN NIGERIA. (A CASE STUDY OF 7 UP PLC ABA ABIA STATE)

ABSTRACT This work is based on finding out the impact of marketing research on the marketing of soft drink in 7 up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problems objectives of the study and some of theses objectives were to determine whether marketing research … Read more

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