Projectstore

THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS (A CASE STUDY OF BLANCE COSMETICS ENUGU)

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ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is sales volumes and profitability in recent times. This managerial indecision created room for its suspicion as to whether the sales force was … Read more

effectiveness of marketing promotions in the sale of textile products using Onitsha textile

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ABSTRACT This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist of chapter one to five. Chapter one indude Background of the Study, Statement of the Study, Objectives of the Study, Scope of the Study, Limitation of the Study … Read more

EFFECT OF TRAINING AND DEVELOPMENT ON WORKERS PRODUCTIVITY AS IT RELATES TO MINISTRY OF WORKS UMUAHIA ABIA STATE.

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  CHAPTER ONE 1.0 BACKGROUND OF THE STUDY The major issue here is the effect of training and development on workers productivity as it relates to Ministry of Works Umuahia Abia State. According to Ejiofor (1988:121) the most important resources used in an organization to the human resources. Most often organization find out that no … Read more

THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION (A STUDY OF MARKSON CHEMICAL INDUSTRY)

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ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at  Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of production on chemical or good and rendering of some … Read more

The Impact Of Community Newspaper In Creating Political Awareness At The Local Level, A Case Study Of Aguata Local Government Area

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CHAPTER ONE INTRODUCTION Background of the Study The phenomenal growth in mass media channels have led to an expansion of the roles it could play in various areas apart from performing the functions of providing information, influencing public opinion, social attitudes, entertainment and bringing about greater social integration. In contemporary times, the media play important … Read more

THE ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER (A STUDY OF NNAMDI AZIKWE UNIVERSITY AWKA)

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ABSTRACT The researcher in this research work focused on the attitude of female mass communication believed that a large number of female mass communication students wants to choose journalism as a career in our country but only a few go into the field to practice their journalism profession. This is why the research dimmed it … Read more

POLICE PUBLIC RELATIONS AS MECHANISM FOR IMPROVING POLICE COMMUNITY (IN DUNUKOFIA LOCAL GOVERNMENT AREA)

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ABSTRACT The project work is aimed at critically examining “The roles of police public relations as a mechanism for improving police community relation in Dunukofia local Government Area”. It attempts at critically evaluating the roles the police plays to improve their relationship with the publics at large. It equally aims at ascertaining the mutual relationship … Read more

INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF BEVERAGES (A CASE STUDY OF CARBURY)

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ABSTRACT The world provides a competing for environment for firm competing for consumers chike of their product. yet consumers have the right to decide on what form of information they will respond to this research work is to examine critically influence of television Advertising on consumers choice of beverage plc. This research has the core … Read more

THE IMPACT OF TELEVISION ADVERTISEMENT OF ‘ALWAYS’ ON CONSUMERS CHOICE OF SANITARY TOWEL (A STUDY OF FEDERAL POLYTECHNIC OKO)

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ABSTRACT This research is on the impact of Television advertisement of Always on consumers choice of sanitary towel (A study of federal polytechnic Oko). This study is designed to find out how the consumers of this product react to the television advertisement of ‘Always’ whether it affects their choice of sanitary towel. The presumption of … Read more

THE IMPACT OF ANTI-HIV/AIDS PROGRAMMES OF ABS TELEVISION ON THE SEXUAL HABITS OF YOUTHS (A CASE STUDY OF EKWULOBIA AGUATA LOCAL GOVERNMENT AREA)

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Abstract (Bilteneven 1973:11) says that a mass media can take message around the world. The stimulus for this on the research is to find out the impact of ANTI – HIV/AIDS on the sexual habits of youths especially youth that reside in Ekwulobia Aguata local Government Area. As the saying goes “that youth are the … Read more

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