ABSTRACT There has been a quest for the need of the need for the application of marketing concept as a tool for retaining customers in manufacturing industry. This research has been focused on NIPOST in Aba to ascertain their operation and suggest the strict practicialization of marketing principles in order to improve the productivity and … Read more

ABSTRACT The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustain customer patronage, remain in business and outwit competitors. Herein lies the substance of relationship as a communication, marketing and public relations technique aimed at sustaining customers’ patronage. On this note therefore, this … Read more

ABSTRACT This topic of this research work the influence of packaging on the consumer buying decision for consumers products in Imo State was carried out to investigate the influence of packaging on the purpose of this study the question-experimental research design was adapted to study the firm of confectionary  goods, manufacturers.The primary data was collected … Read more

ABSTRACT This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid study The researcher made effort to pin point the role, importance, problems and challenges facing as regard to the packaging … Read more

TABLE OF CONTENT Title page Approval page Dedication Acknowledgement Abstract Table of content CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of problems 1.3 Objective of the study 1.4 Research questions 1.5 Statement of hypothesis 1.6 Significance of the study 1.7 Scope of the study 1.8 Limitation of the study 1.9 Definition … Read more

ABSTRACT In today’s highly competitive marketing environment, marketers do not stop at developing a good product, pricing it attractively and making it readily available to the target customers they must communicate it to the target audience for them to succeed. This research work has therefore been made to appraise the influence of advertising and personal … Read more

ABSTRACT Tourism is one the largest and fastest growing industries in the world. It is an increasingly important source of income, employment and wealth in many countries. Its rapid expansion has, however, had detrimental environmental (and Scio- cultural) impacts on many regions. In this research I examine the main economic benefits and environmental impacts of … Read more

TABLE OF CONTENS Title page= = = = = = = i Approval page = = = = = = ii Dedication = = = = = = = iii Acknowledgement= = = = = = iv Abstract= = = = = = = = v Chapter one 1.0 introduction= = = = = = … Read more

TABLE OF CONTENT Title page – – – – – – – – -i Approval page – – – – – – – -ii Dedication – – – – – – – -iii Acknowledgement – – – – – – -iv Abstract – – – – – – – – -v Table of Content – … Read more

ABSTRACT Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from customers, middlemen or company’s sales force, t is the name that is applied to special kinds of sales accelerating activities that are not necessary classed as advertising, personal selling. It is considered as special … Read more