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ABSTRACT In writing an abstract, the researcher needs to write on how he or she intends carrying out a study. The topic of this project is The Effect of Communication Gap in the Achievement of Organizational Goals using Nigeria Bottling Company Plc Onitsha as a case study. Having gone to the Nigeria Bottling Company Plc … Read more

ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service Company have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper is … Read more

ABSTRACT The research work was on a study of how is introduce a new product in the market. The main objective was to determine whether the strategies used to introduce cristolys cough expectorant in Enugu was effective or not. The researcher. Also looked at how the product is fairing in the market both primary and … Read more

ABSTRACT   Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study … Read more

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The small scale industries (SSIs) form the bedrock of the economic growth in every nation. No country achieves a viable economic growth and development without the establishment of small scale business firms. They have always been in the forefront of development strategies. Nigeria’s quest for development … Read more

ABSTRACT The study was conducted with the ultimate aim of studying the management of sales territories in the brewery industry. The research was carried out  as a result  of some of the following problems. Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from … Read more

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY People often confuse sales promotion with broader term, “promotion” but sates promotion is one of the promotional toots. Promotion consist of advertising, personal selling direct marketing, all term to communication, the advantage of the firm’s goods and services to it’s customer. Promotion is one of the … Read more

ABSTRACT The purpose of this work is the final out the effect sales promotion in many organizations the benefit ranges from its support in profit generalization increasing sales and net profit. The technical research design population sampling procedure and procedure for data collection and data analysis was used tables and percentages were used tables to … Read more

ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customer satisfaction in the table water industry. However, to achieve the goal of the study, the survey research design was used to study the organization … Read more

ABSTRACT The research was carried out as a result of some of the following problems. Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from impression left by the sales force. Decreasing time for face to face selling and times is always limited. In … Read more