CHAPTER ONE INTRODUCTION Product differentiation is a strategy and a survival tool for effective penetration in every competitive marketing environment, considering the fact, that product is the main thing that keeps every production    company going in every business environment, product has being viewed as the major projector of every companies capacity and capability mostly production … Read more

  TABLE OF CONTENTS   Title Page Approval Page Dedication Acknowledgment Table of Contents Abstract   CHAPTER ONE:        INTRODUCTION Background of the Study Statement of the Problem Objective of the Study The Research hypothesis Significance of the Study Scope of the Study Definition of the Terms           CHAPTER TWO:         LITERATURE REVIEW … Read more

  ABSTRACT The research work was on a study of how is introduce a new product in the market. The main  objective was to determine whether the strategies used to introduce cristolys cough expectorant in Enugu was effective or not. Both primary and secondary data were collected to solve the research problem. The population study … Read more

CHAPTER ONE INTRODUCTION 1.1     OVERVIEW It is now a common phenomenon in many Nigerian organizations to see some workers sleeping on their table in the office or indulging in gossips in or outside their offices when there is heaps of work in the office to do. It is also a very common saying nowadays among … Read more

ABSTRACT The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the reality of such misconceptions. Chapter one give insight into the purpose of the study. Literatures … Read more

ABSTRACT This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and define their problems and find appropriate solution to them some … Read more

ABSTRACT   Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study … Read more

ABSTRACT   This research was carried to find out the “marketing of hotel service in Owerri metropolis” using Mac Davos hotel ltd Owerri as our case study.  we tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral interviews and questionnaire. … Read more

ABSTRACT   This research was carried to find out the “marketing of hotel service in Enugu metropolis” using Mac Davos hotel ltd Enugu as our case study.  we tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral interviews and questionnaire. … Read more

ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore the main … Read more