CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The small scale industries (SSIs) form the bedrock of the economic growth in every nation. No country achieves a viable economic growth and development without the establishment of small scale business firms. They have always been in the forefront of development strategies. Nigeria’s quest for development … Read more

ABSTRACT The study was conducted with the ultimate aim of studying the management of sales territories in the brewery industry. The research was carried out  as a result  of some of the following problems. Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from … Read more

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY People often confuse sales promotion with broader term, “promotion” but sates promotion is one of the promotional toots. Promotion consist of advertising, personal selling direct marketing, all term to communication, the advantage of the firm’s goods and services to it’s customer. Promotion is one of the … Read more

ABSTRACT The purpose of this work is the final out the effect sales promotion in many organizations the benefit ranges from its support in profit generalization increasing sales and net profit. The technical research design population sampling procedure and procedure for data collection and data analysis was used tables and percentages were used tables to … Read more

ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customer satisfaction in the table water industry. However, to achieve the goal of the study, the survey research design was used to study the organization … Read more

ABSTRACT The research was carried out as a result of some of the following problems. Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from impression left by the sales force. Decreasing time for face to face selling and times is always limited. In … Read more

ABSTRACT Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special interest is cede on the view of management and staff o the organization of role of marketing information system (MIS) in (NBC) and also effect on the function of … Read more

ABSTRACT   This project is designed to give an insight on the influence of sales promotion on consumers   loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion, on the meaning of sales promotion, including the steps … Read more

CHAPTER ONE 1.0          INTRODUCTION     BACKGROUND OF THE STUDY   Purchasing is concerned with the “process of defining the organization needs, selecting suppliers, agreeing terms, placing order and receiving goods and services. It is by it’s nature of service” function oriented to providing a complete supply service for users within the organization.   Purchasing according … Read more

  CHAPTER ONE Introduction Background of the study Statement of the problem Objective of the study Research Questions Significance of the study Scope of the study Limitation of the study Definition of terms CHAPTER TWO Literature review Introduction New product planning and development Process Idea generation Business analysis Concept testing Product development Product test Test … Read more