CHAPTER ONE 1.0  INTRODUCTION The embellishment of business including non profit organization and education services require that, the firms make key decisions. This discussion effect the total marketing programs of the firms simply put the marketing strategy. However one vital are such of decision which demand proper attention is the promotional policies and programmes to … Read more

ABSTRACT Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. the research stated the problems associated with the topic under study, which include the inability of … Read more

ABSTRACT The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state. The objectives were stated to ascertain and evaluate the marketing efforts of product life cycle in the cosmetic and detergent industry. In order to … Read more

CHAPTER ONE 1.0  INTRODUCTION This study seeks to appraise the effect of personal selling in the marketing of industrial product with special reference to first aluminum company ltd.   BACKGROUND OF THE STUDY This research work deals with the effort of personal selling on the marketing of industrial product . Those industrial firm and institution … Read more

ABSTRACT The major problem addressed in this study is exploration of the relevance of effect of branding of product marketing in industries that produces household goods (for a study of UNILEVER NIG PLC ABA) abia state with a view to establishing the relationship between advertising and sales volume. Advertising has been a subject of controversy … Read more

ABSTRACT This project tests three possible explanations for why firms adopt job rotation: employee learning (rotation makes employees more versatile), employer learning (through rotation, employers learn more about individual workers’ strengths), and employee motivation (rotation mitigates boredom). Whereas previous studies have examined either establishment characteristics or a single firm’s personnel records, this study merges information … Read more

ABSTRACT In writing an abstract, the researcher needs to write on how he or she intends carrying out a study. The topic of this project is The Effect of Communication Gap in the Achievement of Organizational Goals using Nigeria Bottling Company Plc Onitsha as a case study. Having gone to the Nigeria Bottling Company Plc … Read more

ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service Company have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper is … Read more

ABSTRACT The research work was on a study of how is introduce a new product in the market. The main objective was to determine whether the strategies used to introduce cristolys cough expectorant in Enugu was effective or not. The researcher. Also looked at how the product is fairing in the market both primary and … Read more

ABSTRACT   Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study … Read more